About The Money Factory
The Money Factory is a leading social casino platform offering a fun, risk-free gaming experience with hundreds of exciting games, daily rewards, and engaging contests. Built for players who want the thrill of casino-style gaming without financial risk, The Money Factory has positioned itself as a top destination in the growing social gaming industry.
To support platform expansion and user acquisition, The Money Factory partnered with Weraise to execute a targeted investor outreach campaign, leveraging both email and LinkedIn engagement to generate interest from investors focused on gaming, entertainment, and digital platforms.
Challenges Before Weraise
- Needed to connect with investors specializing in gaming, entertainment, and digital platforms.
- Required a structured, high-volume outreach strategy to generate strong investor engagement.
- Aimed to build long-term investor relationships to support continued platform growth.
How Weraise Helped The Money Factory Build Investor Momentum
With social gaming being a rapidly growing market, The Money Factory needed an effective strategy to engage the right investors. Weraise built a customized outreach campaign designed to maximize engagement and generate serious investor interest.
1. Multi-Channel Investor Outreach (Email + LinkedIn)
Using a data-driven approach, Weraise targeted VCs, private equity firms, and strategic investors with a strong focus on gaming, social platforms, and entertainment.
- Email Outreach Results:
- 39.3K emails sent
- 13.1% reply rate
- 140 investor conversations initiated
- LinkedIn Outreach:
- Direct engagement with investors specializing in gaming and digital entertainment.
- Follow-ups to nurture long-term relationships.
- Strategic messaging to position The Money Factory as a high-growth opportunity.
2. Investor Targeting & Messaging Optimization
Social casino platforms require a specific type of investor who understands user acquisition, engagement, and monetization models in gaming. Weraise refined The Money Factory’s investor messaging to emphasize:
- The booming market for social casino gaming and its revenue potential.
- User engagement metrics and retention strategies that drive platform success.
- Scalability and potential for rapid expansion in a growing industry.
This highly tailored messaging ensured The Money Factory attracted investors aligned with gaming and entertainment.
3. Securing Investor Interest & Building a Funding Pipeline
Through strategic outreach and investor engagement, Weraise helped The Money Factory:
- Establish investor interest from 140+ investors in the gaming and social casino space.
- Transition multiple investor conversations into ongoing discussions and funding considerations.
- Build an active investor pipeline to support future fundraising rounds.
Results:
- 140 investor conversations initiated through structured outreach.
- Strong investor interest generated to support platform expansion.
- Established an investor pipeline for future funding opportunities.
